Tyrone
Owner
Owner of R.E.R. based in Hilversum. Produces, guides recording sessions and helps artists with releases and planning.
Production, studio and artist development
The story behind R.E.R.
ScrollWe built the place we never had
From limited means to more opportunities for others
R.E.R. didn’t start with a big budget, an extensive network or a professional team. It started with music, frustration and the belief that talent shouldn’t be stopped just because studios, guidance and opportunities feel out of reach.
Built from experience. Focused on access. Made for artists who want to move forward.
01 — The beginning
It started with using what we had
No big studio. No investor. No full team. Just a laptop, basic gear, plenty of time and the drive to make music. Every step had to be learned, built and paid for ourselves.
- Learning to produce with limited resources
- Figuring out recording and technique alone
- Investing as soon as it was possible
- Continuing to build without waiting for perfect conditions
02 — The reality
Talent was never the problem. Access was.
All around us we saw artists with ideas, motivation and potential. Yet they kept running into the same problems: studios were too expensive, guidance was fragmented, reliable information was missing, and without a network it was hard to get anywhere.
No affordable studio
Recording an idea quickly became a financial barrier.
No clear guidance
Many artists got the technical know-how, but no direction.
No relevant network
Good music alone wasn't enough to find opportunities.
No plan after recording
After the session, no one knew what the next step was.
03 — The turning point
At some point, complaining wasn’t enough anymore
If the place you need doesn’t exist, you can keep waiting or build it yourself. R.E.R. became the answer to that frustration: first as a studio, then as a creative network, and eventually as a platform for music, content, releases and development.
“I didn't just want a studio where someone books an hour. I wanted to build the place I once needed myself.”
04 — The shift
What was a solution for us had to become an opportunity for others
R.E.R. grew from one simple idea: you don’t need to be rich, connected or fully developed to be taken seriously. You need somewhere to start, honest feedback, and clarity on what comes next.
Access
Affordable entry points, short sessions and clear prices.
Development
Not just recording, but working on music, presentation, planning and growth.
Ownership
Artists keep control over their work, unless something else is deliberately agreed.
We want to lower the barrier without lowering the standard.
05 — Behind the scenes
Behind the scenes at R.E.R.
Here’s what it actually looks like: sessions, conversations, late nights and the space where ideas grow into tracks and content. No styled set — just the studio, the team and the artists at work.
Real footage from the R.E.R. environment
Sessions
Who we're building this for
No made-up case studies. These are artists who are really here in the studio — with the same barriers, energy and ambitions R.E.R. exists for.
Artists in the studio — real sessions
Brandon
In the booth — recording with focus
Fabs
Catching a breather between takes
Lens
Planning, waiting, going again
Manos
Real sessions, real energy
Artyom
Focused at work in the studio
06 — Now
Today we build beyond the studio
What started with recording and producing is growing into a place where artists can handle multiple parts of their career.
The artist
- Recording
- Mixing and mastering
- Content
- Photography
- Cover art
- Release support
- Distribution support
- Career counseling
- Artist Development
- Industry connections
07 — Promise
What artists can expect from us
Fair prices
No unclear rates or surprises after the fact.
Honest feedback
We don't automatically say what you want to hear, but what actually helps you.
No false promises
No guarantees on streams, deals, playlists or fame.
Room to start
You don't have to be finished to be taken seriously.
R.E.R. wants to be professional without becoming out of reach.
08 — Timeline
How it grew
Step by step — from limited resources to a platform in Hilversum.
2018
First phase
Making and learning music with limited resources. Producing from home, with whatever was available.
2020
Studio phase
Creating a permanent space in Hilversum. Recording the first artists and building up equipment step by step.
2024
Development phase
From one-off sessions to guidance and programs. Artist Development as a fixed offering.
2026
Platform phase
Bringing booking, memberships, content and Artist Development together in one pricing structure.
09 — Personal
Why I keep building this
I know how frustrating it is when your ideas are bigger than your resources. That's why I want to build a place where artists don't need everything figured out before they get help. R.E.R. should be the place where you can start, learn, make mistakes and eventually go out into the world professionally.
People
The people behind R.E.R.
Honest, without an inflated team list.
Fabrice
Videographer
Films performances, content moments and releases. Makes sure the visuals carry the same energy as the studio session.
Video, content and shoots
Oscar
Editor & counselor
Lead editor and counselor at R.E.R. Helps artists with clear edits, feedback and direction — in the session and beyond.
Editing, feedback and career counselingBesides the core team, R.E.R. works with engineers, photographers and other creatives on a per-project basis. Those are freelance collaborations and per-project partners — not a made-up fixed team.
Your start doesn’t have to be perfect
Tell us where you’re at and what you want to build. We’ll look honestly at what you need and what a realistic first step looks like.
- Free, no obligation
- No sales pitch
- Advice that fits your stage and budget